Target audience

Mood Board
I have made this mood board to represent my target audience. My target audience is Indie people, these people think of there selves as individuals and unique. They don't follow the latest trends and fashions they prefer a more original look. 

Research into target audience

I carried out some research on one of my friend that I considered to be 'indie' to find out a little bit more about there tastes in music and there lifestyles. From the questions I asked i got that they spend most of there time in Starbucks. There interests in music are more low key and they like people like Bon Iver and Fleet Foxes, they spend a lot of there time going to gigs or in Starbucks. They don't like shopping on the high street because they feel the clothes are too common and everyone has them, they want to go for a more individual look, so they shop in charity or vintage shops. I also carried out some research on the internet and looked into the indie style a little bit more. From this research I found that on a whole they really enjoy photography, and show an interest in how things are layout and what they represent, I will take this into consideration when designing my magazine because I can edit the photo a lot so they appeal and interest this target market a lot more. I also found that a lot of them play in there own bands, so they have interest in how other people got to where they are.




Audience Profile

• Your between 15 – 25 years old.
• Your interests in music are always low key artists such as Bon Iver, Fleet Foxes.
• Your nearly always found with your camera
• Your interested in fashion but never follow the new trends, you prefer a more vintage look.
• You enjoy going to festivals and gigs on a regular basis
• You would choose a starbucks or cafe nero over any Nescafe coffee
• You always take pride in your appearance and sense of individuality

The audience that are going to read my magazine are affluent young men and women, who spend their time in coffee shops and at Camden Town market, wearing Doctor Martens, skinny jeans and baggy, vintage, 'grandad' jumpers. They enjoy mostly alternative, indie music but appreciate all genres, attending festivals such as V Festival and for those who are under 18, the Underage Festival in London.